Instead of thinking outside the box, get rid of the box.
Long time, no talk to… I know. But things have been very busy here in the past few months.
Last February, we decided to add Social Selling training and coaching to our practice. You may have heard about Social Selling; it’s the process of developing relationships as part of an individual’s or company’s sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening.
For those who sell in the business-to-business environment, LinkedIn is a key tool in the Social Selling portion of one’s sales toolbelt. Salespeople, business-development pros and business owners who use LinkedIn have to shift their efforts there from a message-driven monologue to an idea-driven and community-serving dialogue. That’s what we coach and train on.
As my partner ActionCOACH Andrew Van Horn will continue to handle the ActionCOACH full-service business coaching side of our practice, I’ll be responsible for the Social Selling end of things.
To that end, we’re also going through a little rebranding. My new company is LevelUp Business Coaching & Training. We’ll have offices in Lexington and Louisville, KY, and we’ll travel anywhere (personally, via teleconference or video conference/Webinar). Andrew will continue as an ActionCOACH and retain that branding, but we’re working together to expand one another’s practices.
If you want to find out more, you can read my published posts about Social Selling on LinkedIn. I also have a brand-new workbook out that trains you on Social Selling right from your own computer. And if you have any questions, etc., please feel free to contact me.
Lead Generation, and the tactics and strategies behind it, can be very confusing. What type or types should be used – direct mail, television, radio, online and so on? What should the messages say? And more important, what’s the one best and cheapest way to bring in all kinds of potential customers?
We at ActionCOACH think that Lead Generation is so important, we have developed almost two dozen “Truths” about it. (Also, we always capitalize it… but that’s another story.)