Retailers have a giant opportunity at the point of sale. Most are blowing this chance.
I’m not talking about placing high-impulse items for purchase at the POS. Depending on the business, these products can be a huge profit driver for a company. Hopefully, business owners who are in a position to sell impulse items at the point of sale—even if they are just candy or soda—are already taking advantage of this strategy.
No, I’m talking about Point-of-Sale Marketing Systems that really work the marketing angle for your company. They promote products and services your customers may not have thought of buying during their time in the retail location, and they do this in the place where’s they’re most “captive”—in line, waiting to buy what they came for in the first place.