Lead Generation, and the tactics and strategies behind it, can be very confusing. What type or types should be used – direct mail, television, radio, online and so on? What should the messages say? And more important, what’s the one best and cheapest way to bring in all kinds of potential customers?
We at ActionCOACH think that Lead Generation is so important, we have developed almost two dozen “Truths” about it. (Also, we always capitalize it… but that’s another story.)