Ever hear of the host-beneficiary relationship? It’s an “under-the-radar” strategy that not flashy and generates headlines. Those who are truly successful, though, use this strategy all the time to generate new clients and business.
I like to think of host-beneficiary relationships as a way to really “go deep” with your current business networking partners and circle, especially if you’re involved in a BNI-type of group. But as you’ll see, you can work this as a strategy to go out to entirely new business contacts as well.