Instead of thinking outside the box, get rid of the box.
Long time, no talk to… I know. But things have been very busy here in the past few months.
Last February, we decided to add Social Selling training and coaching to our practice. You may have heard about Social Selling; it’s the process of developing relationships as part of an individual’s or company’s sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening.
For those who sell in the business-to-business environment, LinkedIn is a key tool in the Social Selling portion of one’s sales toolbelt. Salespeople, business-development pros and business owners who use LinkedIn have to shift their efforts there from a message-driven monologue to an idea-driven and community-serving dialogue. That’s what we coach and train on.
As my partner ActionCOACH Andrew Van Horn will continue to handle the ActionCOACH full-service business coaching side of our practice, I’ll be responsible for the Social Selling end of things.
To that end, we’re also going through a little rebranding. My new company is LevelUp Business Coaching & Training. We’ll have offices in Lexington and Louisville, KY, and we’ll travel anywhere (personally, via teleconference or video conference/Webinar). Andrew will continue as an ActionCOACH and retain that branding, but we’re working together to expand one another’s practices.
If you want to find out more, you can read my published posts about Social Selling on LinkedIn. I also have a brand-new workbook out that trains you on Social Selling right from your own computer. And if you have any questions, etc., please feel free to contact me.
The winners in life think constantly in terms of I can, I will, and I am. Losers, on the other hand, concentrate their waking thoughts on what they should have or would have done, or what they can’t do.
As every successful entrepreneur knows, human capital is the greatest asset of any company. A “dream team” makes it possible to accomplish powerful objectives, while providing deeper and richer career satisfaction along the way for team members.
On the downside, human resources can also be the biggest liability. Too often, HR failures are too often blamed on the personnel themselves, not on the people whose job it is to hire them.
One of the biggest complaints of business owners, meantime, is that they cannot find qualified, competent help.
To cure that problem, business owners need to realize first and foremost that the people they get are the ones they deserve.
“One reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they’ve failed more often than everyone else.”
Retailers have a giant opportunity at the point of sale. Most are blowing this chance.
I’m not talking about placing high-impulse items for purchase at the POS. Depending on the business, these products can be a huge profit driver for a company. Hopefully, business owners who are in a position to sell impulse items at the point of sale—even if they are just candy or soda—are already taking advantage of this strategy.
No, I’m talking about Point-of-Sale Marketing Systems that really work the marketing angle for your company. They promote products and services your customers may not have thought of buying during their time in the retail location, and they do this in the place where’s they’re most “captive”—in line, waiting to buy what they came for in the first place.
Gratitude consists of being more aware of what you have, than what you don’t.
(Here’s hoping your heart is filled with gratitude this Thanksgiving season! Have a great holiday!)
While economies see economic highs and suffer from economic lows, individual companies don’t have to go through this same kind of cycle.
I know that goes against common thinking. But think of it like this: Big companies like General Foods, Geico, FedEx and Microsoft began operating during tough economic times, including the Great Depression. And while they’ve had their ups and downs, those and many others are still around and doing well.
And other businesses of varying sizes, whether old or new, thrive during such crises. How?
Live out your imagination, not your history.
Lead Generation, and the tactics and strategies behind it, can be very confusing. What type or types should be used – direct mail, television, radio, online and so on? What should the messages say? And more important, what’s the one best and cheapest way to bring in all kinds of potential customers?
We at ActionCOACH think that Lead Generation is so important, we have developed almost two dozen “Truths” about it. (Also, we always capitalize it… but that’s another story.)