You may have watched a basic-cable TV show like Kitchen Nightmares, Bar Rescue, Hotel Impossible, Tabatha’s Salon Takeover and the like, where a business expert comes in and then completely takes over and revamps a business in a couple of days.
Usually, tears flow from the eyes of the owner(s) of the establishments in question. There’s lots of yelling and screaming. People get mad. Feelings are hurt. But in the end it’s all smiles, rainbows and unicorns as the business re-opens to adoring crowds. We’re to assume that the business becomes very successful for all involved, and everyone lives happily ever after.
It’s good, (mostly) clean fun – except for all of the electronic “beeps” covering expletives spoken by most everyone involved – and entertaining.
These kinds of shows really bother me.
At ActionCOACH, we are essentially the polar opposite of those “______ Rescue” types of shows. We don’t come in and upend a business in an (unreasonably little?) amount of time. We don’t run roughshod over an owner’s wishes and dreams for the sake of ratings. We don’t throw our weight around… ever. And we most certainly don’t proverbially “leave town” to have the owner(s) figure out their own businesses from there.
Instead, we ask questions of our clients. Lots of them. We find out the short- and long-term goals of our clients. We help them to implement sound, solid strategies to grow their businesses. We hold them accountable for what they need to do. We’re that “compassionate, unreasonable friend” who’s there when times are tough, but know that hard work needs to be done to turn those tough times around. And unlike those reality shows, we will be there weeks, months and even years down the road.
Pirate Bar Takes No Prisoners
As a side note, I personally know about one restaurant/tavern that underwent the Bar Rescue treatment. On the show, this place was completely changed from a pirate theme (yes, you read that right) to a happy-hour and evening-oriented bar and restaurant catering primarily to corporate types. All of this happened while the host of the show – you guessed it – yelled and screamed at people and essentially took over the place. Talk about upending a business!
Just two weeks (weeks!!!) after the “expert” and his crew left town, the bar’s owners undid almost everything the “expert” did to it. That was back in 2012. The restaurant is still open and going fairly strong as of the publication of this blog post… as a pirate-themed bar.*
If I still lived in that area, I’d love to go in there to have a conversation about their business. No yelling would be involved; just lots of questions and listening.
The difference between any of those “______ Rescue” types of shows and ActionCOACH is immense. Since its inception, 20+ years ago, ActionCOACH has coached more clients, won more awards, gained more recognition and produced more profits than any other coaching company of its kind in the world.
When you work with an ActionCOACH, business coaching is a well-organized, step-by-step program. As a business owner, you’ll need to spend anywhere from one to three hours each week with your Coach. Your meetings will be arranged for a specified day, mutually agreed upon by both you and your ActionCOACH.
In the ActionCOACH model, the primary focus on “Time, Team and Money” exists because over the years, we have found those factors are the main issues the majority of business owners want to improve.
If I was to pitch an ActionCOACH-themed show to a TV network, the show would focus on just one company for an entire season. There would be a lot of discussions and coaching of the owner. There might be some yelling, but only in that “unreasonable friend” vein. You’d see a lot of action as the business improved in many, many different ways. You’d also see a lot of tangible results over a long period of time (shortened for TV, of course). And in the end, you’d see a very successful business and its owner.
Actually, that gives me an idea… I’m calling Hollywood later today!
* The ActionCOACH experience is also a very real one… unlike so-called “reality TV.” If you want to see how the pirate-restaurant episode was more fiction than reality, read this article. I know people who can also attest to the fiction of this episode, as they were at many of the tapings.